Neiman Marcus has partnered with Balmain to create a special pop-up store displaying the luxury brand’s collaboration with Barbie. The pop-up mimics the glass pavilion of the iconic Grand Palais in Paris, where customers can sit on Parisian park benches and interact with the limited-edition collection in a pedestrian garden much like the famous Tuileries.
This pop-up will be installed and available from January 13th to January 30th at the Neiman Marcus NorthPark location in Dallas, Texas. Customers will be able to enjoy weekend activations that include a live DJ set, a custom cotton candy machine and photo opportunities in a life-sized Barbie doll box. The exclusive experience is also a celebration of Neiman Marcus’ 10-year relationship with Balmain, being the luxury multi-brand retailer with the largest assortment of the French fashion house’s collections worldwide.
“We have heard from many of our customers that they want to have fun with fashion again. The special partnership between Balmain and Barbie does that and more,” said Lana Todorovich, President and Chief Merchandising Officer for Neiman Marcus. “As Neiman Marcus continues to innovate the ways in which we engage with our customers, we are thrilled to partner on an exclusive pop-up experience that celebrates the excitement of playing dress up and brings a modern multi-cultural take on the Barbie brand to our Dallas NorthPark location. It doesn’t get any more joyful than being able to explore and shop the limited-edition unisex collection while immersed in a unique adventure envisioned by Balmain and Barbie. We look forward to bringing it to life for Neiman Marcus customers.”
Much of this limited-edition collection plays with new spins on familiar Balmain signatures, including the house’s iconic marinière and its mesmerizing Labyrinth pattern. There are also several new takes on iconic designs that were first introduced on Balmain’s Paris Fashion Week runways—with each offering slightly adjusted to reflect the modern Barbie aesthetic, while never veering away from the famously exacting standards of Balmain’s ateliers. At Neiman Marcus there are a number of exclusive styles, including a Maxi Monogram Dress for $8,495, a Boat Neck Balmain Printed Sweat Dress for $1,395 and an Oversize Denim Jacket with Embroidered Badges for $5,350.
Creative Director Olivier Rousteing and his Balmain design team have also been inspired by the Barbie universe’s familiar bright iconography. Badges, tees and hoodies cleverly channel the bold graphic treatment that one immediately recognizes as Barbie’s — and many of the accessories are inventive hybrids of Balmain’s signature bags and Barbie packaging.
“I love how the inspiration truly flowed both ways for this special Balmain-Barbie partnership. It’s easy to spot how my design team and I have riffed on the very-familiar flair, colors and graphics of the Barbie universe,” said Rousteing. “And this limited-edition collection also gives fresh and unexpected spins to several of Balmain’s most celebrated signatures, including the marinière and the house’s 50-year-old Labyrinth pattern. The one-of-a-kind Dallas pop-up at Neiman Marcus builds upon that spirit, cleverly weaving two distinct visions together. With its blend of the iconic touches that you’d find on my hometown’s finest avenues and a very pop twist on the familiar codes of Balmain boutiques, we know that this is definitely the Paris where Barbie would be hanging out.”
The collection will be available online at Neimanmarcus.com and in select Neiman Marcus stores, with prices ranging from $295 to $42,494.
About Neiman Marcus
Neiman Marcus is a Dallas-based luxury retailer, providing customers access to exclusive and emerging brands, anticipatory service, and unique experiences since 1907. Each day, Neiman Marcus connects with customers worldwide while delighting them with exceptional experiences across a 37-store presence in the U.S., the largest U.S. e-commerce luxury platform, and industry-leading remote selling and personalization technology. From delectable dining and indulgent beauty services to bespoke experiences and exclusive products, there’s something for everyone. To keep up with the latest news and events at Neiman Marcus, visit neimanmarcus.com or follow the brand on Instagram, Facebook, YouTube and Twitter.
Neiman Marcus is part of the Neiman Marcus Group. NMG is a relationship business that leads with love in everything we do for our customers, associates, brand partners, and communities. Our legacy of innovating and our culture of Belonging guide our roadmap for Revolutionizing Luxury Experiences. As one of the largest multi-brand luxury retailers in the U.S., with the world’s most desirable brand partners, we’re delivering exceptional products and intelligent services, enabled by our investments in data and technology. Through the expertise of our 9,000+ associates, we deliver and scale a personalized luxury experience across our three channels of in-store, eCommerce, and remote selling. Our NMG|Way culture, powered by our people, combines individual talents into a collective strength to make life extraordinary. Our brands include Neiman Marcus, Bergdorf Goodman, Neiman Marcus Last Call, and Horchow. For more information, visit www.neimanmarcusgroup.com.
About Balmain Paris
More than 75 years ago, when Pierre Balmain first introduced his “New French Style,” it immediately became clear to all that his eponymous house was offering a distinctly fresh, bold and feminine conception of haute couture, one which broke with many of the well- established conventions of the era. His audaciousness paid off. Pierre Balmain was to become one of the handful of young French talents who ushered in the mid-century’s golden age of couture and helped to re-establish Paris as the world’s fashion capital.
For more than ten years, Balmain’s Creative Director, Olivier Rousteing, has been inventively building upon Pierre Balmain’s extraordinary legacy, while always remaining true to his own determination to design clothes that reflect the way his inclusive, powerful and global Balmain Army wishes to live today. The result is a unique and instantly recognizable Balmain silhouette, style and attitude that highlights the singular craftsmanship of the house’s celebrated ateliers, while consistently referencing a rich Parisian heritage.
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher- Price®, American Girl®, Thomas & Friends®, UNO®, Masters of the Universe®, Monster High® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at mattel.com.
SOURCE Neiman Marcus Holding Company, Inc.