FIFI Fashion Week was held at the Watson Hotel on West 57th Street February 14, 2020.  It was amazing.

The purpose of Fashion Week is for designers to sell garments, get the attention of buyers/consumers and to bring attention to their brand. FIFI FW did it all.

Starting with a STANDING ROOM ONLY CROWD of Fashionistas, FIFI FW erupted at exactly 7pm – Executive Producer, Sofia Davis says “We are here to give the audience a PROFESSIONAL SHOW.  We don’t do ENTERTAINMENT.  No singing, dancing or circus acts, just STRAIGHT FASHION.”  When she announced to all seated, the show is about to start at 6:58pm, the audience broke into a thunderous round of applauds.  Most had never witnessed a Fashion Show that started on the MINUTE.

With numerous fashion industry A-listers in her front row, the show began with Designer Ray Brown for Ray Vincente and continued with one amazing designer after another.  The show stunner was Boss Lady Luxury Resortwear.  She showed a extremely Sexy, Sophisticated line that had the audience on the edge of their seats, fanning themselves!!!  The collection was HOT.

Executive Producer, Sofia Davis wants to elevate fashion week to its true purpose, for designer to develop a buying clientele.  With this is mind, the show starts and finishes on time.  She showed 10 designers with a minimum of 10 garments in 57 minutes, no intermission, no cartwheels, no jokes, just PURE FASHION.

Take a look at the wonderful coverage in the March issue of FAN and Model World Magazine.  Follow and Like us on all Social Media @FashionAvenueNews

Tickets are available for September 18, 2020 now.

NOTE: Thank you to all the HMUAs, Volunteers, Models, Backstage Directors, DJ, Press/Media, Lighting Director, Designers, Attendees, etc., that helped or attended the show.

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