|Renowned fashion modeling agency, The INDUSTRY Model Mgmt, announces the signing of up-and-coming fashion model, Jasmine Daniels – current face of the #MYCALVINS campaign.
Jasmine Daniels’ career began in 2017 with the support of one of the most influential editors in the industry, Katie Grand. After her debut at the Marc Jacobs and Miu Miu shows in New York and Paris respectively, she was shot by acclaimed photographer, Alasdair McLellan for an editorial inside Love Magazine’s fall fashion issue.
Two years later, Jasmine was signed to be the face of Calvin Klein’s #MYCALVINS global campaign shot by Glen Luchford, directed by Cedric Murac and styled by Melanie Ward. In the most recent CK campaign Daniels appears with her boyfriend, superstar rapper, songwriter, record producer and actor, A$AP ROCKY.
Daniels is also the current face of Elie Saab’s newest fragrance campaign; #GIRLOFNOW.
“We are thrilled to welcome a model of Jasmine’s caliber to The INDUSTRY Model Mgmt family,” states Executive Vice President, Erin Lucas. “In my opinion, Jasmine is a modern beauty who embodies the future of the fashion industry and we look forward to a long and successful partnership.”
“When I was considering new representation I knew there was only one choice, The INDUSTRY Model Mgmt,” echoes Daniels. “Not only do they offer incredible access to leading designers, brands and campaigns through the unique association to Pier59 Studios, but they also are known throughout the industry as being incredible advocates for their clients, underscored by The Model’s Bill of Rights. Knowing that I am at an agency that will not only provide opportunities, but also empower me to feel in control of my career made this decision easy.”
This news is the latest in a series of announcements underscoring the rapid growth and prestige of the agency owned by entrepreneur, Federico Pignatelli della Leonessa. Most recently, the brand launched a Miami office and hosted a widely attended signing of The Model’s Bill of Rights at Pier59 Studio during New York Fashion Week. The Bill, which details expectations that all models should expect from their agencies and clients, is enforced throughout Pignatelli della Leonessa’s The INDUSTRY Model Mgmt and across all studio spaces at Pier59 Studios.
With offices in New York City, Los Angeles and Miami, The INDUSTRY Model Mgmt currently represents over 300 models.
ABOUT THE MODEL BILL OR RIGHTS
Models from studios across the city, along with industry insiders and other notables will declare their support by signing a copy of the bill and posing in the Pier 59 Photo Booth with a filter announcing their support.
As Federico states: “The way that Models are treated is way too often simply disgraceful. In an industry that has grown exponentially over the past 30 years but entirely unregulated, I find myself now in the position, as the Owner of Pier59 Studios where the vast majority of Fashion Shoots occur, of demanding that the modeling industry cleans up its act. That is the goal of the Model’s Bill of Rights – to ensure the models are working in safe Studios and Location environments, are free from harassment, do not receive legal pressure from their agencies specifically surrounding their work visas, that Immigration Laws are respected in the interest of the Models and, fundamentally, that they are paid in a fair and timely manner, without unjustified overcharges. We want to educate these young Models so that they feel empowered and confident to be in charge of their career.”
About The INDUSTRY Model Mgmt
Owned by Federico Pignatelli della Leonessa, The INDUSTRY Model Mgmt is part of the Art & Fashion Group Company which includes the iconic Pier59 Studios which boasts the highest caliber of international fashion and advertising clients in the world. With the ability to call on strong and distinctive relationships within the fashion community, The INDUSTRY Model Mgmt has an exceptional edge over other model and talent agencies. With our in-house access to the PIier59 Studios Group’s state of the art digital, production and studio teams we are able to develop talent and create content that looks to the future of video and social media branding. The INDUSTRY Model Mgmt is a place that never ceases to inspire both its agents and models alike.
About Pier59 Studios