DESIGNER MACGRAW – LUXURY

MacGraw - Runway - Mercedes-Benz Fashion Week Australia 2017

Beth and Tessa MacGraw launched their eponymous label in April 2012. The sister duo have since carved their place in the Australian designer landscape with a keen eye for beautiful fabrications in wearable silhouettes.

Their fresh take on femininity and youthful opulence is fast becoming a signature. Beth and Tessa have also come to enjoy the process of creating their own unique prints hand drawn in-house by Tessa.

In 4 years macgraw has attracted a strong fan base of luxury dressers who appreciate easy yet unique, detail oriented design. Their colourful personality has also garnered the attention of key media and celebrity. The brand counts Lorde, Banks, Karlie Kloss and Coco Rocha as fans and has enjoyed a nod of approval from Harper’s Bazaar U.S.A who after meeting the designers published an article entitled ”Meet the Aussie brand that will make your summer’.

macgraw debuted at Mercedes-Benz Fashion Week Australia (mbfwa) in April 2014 to critical acclaim. Elle Australia labeled them ‘designers you need to know’, the Sunday Telegraph named the brand ‘Best newcomer’. The label now shows annually at mbfwa, supporting with showrooms in Paris and NYC.

In 2016, macgraw took out 4 of Australia’s top design awards….The Tiffany & Co. National Designer Award, The BT Award, The Regional International Woolmark Prize and The Australian Fashion Laureate for Best Emerging Designer.

In early 2017, the designers presented a capsule Woolmark collection to an esteemed industry panel in Paris (Dame Natalie Massenet, Bouchra Jarrarr of Lanvin and Victoria Beckham). The designers innovated a new technique with merino wool, a superfine 100% merino lace that doesn’t crease. An innovation now being offered to luxury design houses worldwide. “They developed an entirely new way of producing wool” said IWP judge and netaporter founder Natalie Massenet. “We’ll be able to wear lace in winter and still be warm. To a girl that’s a dream come true”

macgraw is available in a slew of luxury retailers in the UK, USA and Asia with key stockists including global e-tailers Farfetch, Moda Operandi and Avenue 32 and department stores Lane Crawford and David Jones.

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