Luscious Cosmetics: the hottest Dubai-based beauty brand has hit the U.S!

Celebrating their 10th Anniversary, the brand is one of the fastest growing beauty lines in the world!

 pink woman high fashioned
Beloved by celebrities, makeup artists, and beauty fanatics around the world, Luscious Cosmetics is gearing up for the American market. Born of the rich beauty traditions of South Asia and headquartered in Dubai, Luscious Cosmetics are cruelty­‐free, vegan, and formulated for long lasting, vibrant color results that survive any climate.

With a brand philosophy focused on creating luxurious formulas and glamorous packaging, but with budget­‐ friendly price, their products appeal to makeup lovers from every background, while they continue to stay ahead of the curve with new and dynamic product launches. Hugely successful since its inception in 2007, Luscious Cosmetics now spans three continents and is not stopping there, with an aim to be the go­‐to brand for modern, global beauty.

Created by entrepreneur Mehrbano Sethi, Luscious Cosmetics offers a fresh, multicultural, global perspective on beauty. Passionate about makeup since childhood, Mehrbano found herself unable to find richly pigmented lipsticks to suit her South Asian complexion at drugstores while studying at Boston University. After years of experimenting with mixing her own cosmetics to find the perfect formula and engaging in tireless research, she set out to build a brand that met high quality standards at an affordable price point and built LusciousCosmetics from the ground up. Today, Luscious Cosmetics is one of the fastest­‐growing beauty brands in the world.

All About that Base!

Angel Eyes ™ Primer ($11.50 USD)  lc01.01com-luscious-cosmetics-angel-eyes-primer-highres

A smooth, lightweight, and matte formula that creates the perfect canvas for long lasting eye makeup application. Glides onto eyelids without dragging and acts like a magnet for eye shadow and eyeliner, ensuring true and vibrant color results that stay in place without creasing.

How to use:

  • Apply all over your lids and blend to a smooth finish before applying eye makeup.
  • Use it as a corrector for dark circles by applying a thick layer under your regular concealer.

Camera Stick Foundation ($21 USD)  lc01.02com-luscious-cosmetics-camera-stick-foundation-highres

Inspired by the expertise of Hollywood makeup artists, a creamy and easy-to-blend, medium to full coverage, buildable foundation that melts onto the skin for extraordinary airbrushed results. Designed for the modern age of the selfie, Camera Stick Foundation covers all blemishes and imperfections with photo-filter pigments, creating a complexion fit for the silver screen. Dermatologist Tested – Suitable for all Skin Types

How to use:

  • Apply in dots on your nose, forehead, cheeks and chin. Blend with your fingertips, sponge, or our Buffing Foundation Brush.
  • For best results, set with Luscious Camera Powder.

Velvet Matte Oil Control Pressed Powder ($16 USD)

This bestselling creamy powder infused with vitamins and minerals provides smooth and lightweight coverage that minimizes pores and evens out skin tone. Balances oil for a long lasting matte finish. Designed for exceptionally long lasting results with UVA/UVB protection. Perfect for use as a touch up over liquid or cream foundation, or on its own for a natural matte complexion.

How to use:
  • Apply onto your face with the included sponge using gentle downward strokes.
  • Increase coverage gradually.
  • For sheer coverage, apply with a powder blush.


 Inspired by Hollywood makeup artists, a multitasking, invisible setting powder that perfectly sets and finishes your makeup application for long-lasting results. Camera Powder is suitable for all skin types and skin tones; the lightweight and ultra-fine formula creates a soft-focus effect, diminishing fine lines, pores and imperfections to create a radiant complexion.  lc01.04com-luscious-cosmetics-camera-powder-highres

How to use:

  • Apply over foundation or concealer with a puff or powder brush.
  • For very oily skin, apply before and after your foundation.

Face Contour Kit ($24 USD)

Designed to help highlight, define and sculpt features in a few easy steps. Featuring 4 silky, blendablepowder shades that work together to create gorgeous celebrity­‐grade contours on any complexion or face shape. Advanced light­‐adjusting technology ensures the results always look natural. Use the contour shades for shading/defining, the highlighter for emphasizing and the illuminator for a sexy glow.

How to use:
  • Dark Contour: Use it to contour cheeks and jaw-line.
  • Medium Contour: Use it to contour forehead, sides of the nose, or chin for a very natural result.
  • Highlighter: Use it on cheekbones, Cupid’s bow, under the brow bone, forehead or any feature you want to emphasize.
  • Illuminator: A secret formula that mimics light. Use is for a sexy glow on the bridge of the nose, center of your forehead, chin or inner corners of your eyes.

 Get Pouty


“This was our very first lipstick line in 2007 (time flies!). The creamy, moisturizing formula is a bestseller for everyday wear in three finishes. It’s perfect if your lips need some pampering or are fatigued from last night’s waterproof lipstick.”

Super Moisturizing Lipstick ($11 USD)

A creamy, moisturizing formula enriched with Vitamin E and Grape Seed Oil for healthy lips. Designed for all day comfort and natural color results. Each shade is now a celebrity with its own fan following! Available in satin­‐matte, shimmer and glossy finish shades.


How to use:

  • Apply directly to lips and coat fully for an opaque coverage.

Heartbreaker Matte Lipstick ($15 USD)

A mega matte finish meets a creamy, comfortable formula in this intensely pigmented Heartbreaker Creamy Matte Lipstick. Provides intense and opaque color payoff in one swipe while nourishing lips with a blend of illipe butter, cocoa butter and antioxidants. Applies smoothly and evently without drying lips for long-lasting wear…

How to use:

  • Using the flat end of the bullet tip, start in the middle of lips and smooth out towards the corners for the perfect shape.
Luscious Cosmetics pride themselves on Vegan, cruelty-free products innovative formulas and glamorous packaging that stand out with exceptionally gorgeous color results. Luscious is a proud member of PETA and all our products are cruelty-free, including all our cosmetic brushes. All Luscious products are formulated for long lasting, vibrant color results that survive any climate.

Eyes and Brows

 Curl Addict Mascara ($16 USD)

Curl Addict Mascara is designed to dramatically curl and define eyelashes with a quick-drying waterproof formula, while keeping them supple with conditioning ingredients. The curling brush features luscious curves to wrap around each lash (including lower lashes!) for the ultimate VIP treatment. Waterproof, smudgeproof!

How to use:

  • Start at the base of your lashes and gently brush up to the tips to lengthen and define.
  • Wait for 10 seconds and repeat to add volume

Brow Luxe Tool Kit ($20 USD)

A portable, mirrored tool kit packed with everything you need for perfectly groomed eyebrows at home or on the go! Give your brows the VIP treatment with an arsenal of high-performance products to shape, define, fill and set them.

Our Brow Luxe Tool Kit includes:

» 2 x Brow Powders  » Brow Setting Wax  » Mini Tweezers  » 2 x Brow Brushes   » 3 x Stencils  » Step-by-step Guide

Brow Luxe Designer Pencil ($9 USD)

Create flawless arches in no time with this waterproof eyebrow pencil designed to contour, fill and define your eyebrows. The Brow Luxe Designer Pencil features a special slanted-tip that allows you to create precise strokes as well as fill in brows with ease, and a spoolie brush for blending. This no-sharpen pencil is all you need for bold, contoured brows.

How to use:

  • This retractable pencil has slanted-tip pencil that can be used for precise strokes
  • Use the sharpest point of the tip to create fine, hair-like strokes
  • Use the flat side to create thicker strokes
  • Finish off by blending with the spoolie

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s