PUMA AND RIHANNA TURN UP THE HEAT FOR SPRING-SUMMER ‘18

 

FENTY  X PUMA DESIGNED BY RIHANNA

Fashion Avenue News, the luxury brand, covers fashion week WORLD WIDE.  Featured in our October issue of Fashion Avenue News and Model World, read all about the RIHANNA FENTY X PUMA Collection.  Darling….. we are talking FIERCE……

At Fashion Avenue News we feature Celebrity Brands and Independent Fashion Industry talent on the same pages.  This gives Independent brands the opportunity to be seen by Public Relations/Celebrity Brand Managers.

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FENTY PUMA BY RIHANNA RETURNS TO NYC WITH NEW TRICKS AND GRAVITY-DEFYING FASHIONS
FENTY PUMA by Rihanna Spring/Summer 2018 Collection - Runway + Atmosphere

Rihanna returns to New York Fashion Week with a dominating force, introducing her latest daredevil FENTY PUMA by RIHANNA collection at the majestic Park Armory among dunes of illustrious pink sand and motocross riders in the air. Bearing witness to the feat is a bold global fashion crowd knocked over by a collection that intersects beach chic with motorsport sexy. Once again, FENTY PUMA by RIHANNA make waves and fuse luxury and sport in a way that only Rihanna and PUMA can.

FENTY PUMA by Rihanna Spring/Summer 2018 Collection - Runway + Atmosphere
Lameka Fox walks the runway at the FENTY PUMA by Rihanna Spring/Summer 2018 Collection at Park Avenue Armory on September 10, 2017 in New York City. (Photo by JP Yim

“This collection is a mix between two worlds: motocross and surf. It was a challenge to bring them together but it ended up being the perfect combination,” beams Rihanna.

 

FENTY PUMA by Rihanna Spring/Summer 2018 Collection - Runway + Atmosphere

True to the FENTY PUMA by RIHANNA DNA, Rihanna continues to play with gender-fluid silhouettes and oversized shapes paired with sexy body-con styles. Perennial collection favorites are re-imagined in new seasonal appropriate fabrics and colors. The classic Track Suit is updated with a surf-inspired twist with neon bungee cords and super lightweight rubber coated leather. The iconic lacing leggings were refashioned with bungee cords and cut outs up to there in pop colors from Cherry Tomato, Bae and Evening Blue. Stand-out details include two never-before-seen images of Rihanna in funky executions like triptych and distorted checkerboard overlays featured on best-selling styles like the Crew Neck Long-sleeve Tees, Short Sleeve Tees, and Oversized Hoodies.

 

FENTY PUMA by Rihanna Spring/Summer 2018 Collection - Runway + Atmosphere

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