CRUDE Personal Care Wash
Indie green skincare brand to debut soap-free cleansing body cream
Part cleanser, part moisturizer, part skin medicine, this magical cream truly does it all. WASH replaces harsh body soaps with an idyllic blend of oils and botanicals to cut through sweat, dirt and debris, while purifying skin, preserving natural oils and the skin’s natural ecosystem. Long gone is the thought process that we must strip and stress the skin with soap, destroying the natural barrier, to achieve a state of “clean.” The skin is innately brilliant and has built-in defenses for keeping good bacteria in and unwanted junk out. WASH’S soap-free formula is made of simple, pure ingredients that won’t disrupt the skin’s natural ecosystems.
Developed by Master Aesthetician Denise Cartwright, a champion of the soap-free movement, who relies on leading plant science research and clinical studies to formulate her products, WASH is the first truly soap- and detergent-free body wash on the market, made with 100% organic, cruelty-free ingredients and absolutely no chemicals of any kind. It’s high time to ditch the suds, and let nature do its thing. Join the #SoapFreeMovement.
Denise Cartwright, Founder of CRUDE Personal Care
WASH (8 oz. | $25)
Ingredients: Aloe Vera, distilled water, sunflower oil, radish root ferment, guar gum, bergamot essential oil, grapefruit essential oil, lime essential oil and lavender essential oil.
Perfect for all skin types, and even safe for use during pregnancy and while breastfeeding, WASH is a vital daily cleanser and moisturizer designed to regenerate, refresh and beautify the skin. Aloe Vera, a natural healer, cleanses the skin and nourishes cells without leaving a soapy or greasy film. Sunflower oil, packed with Vitamin E and antioxidants, works as a superfood for the skin, restoring elasticity and repairing the skin’s natural moisture barrier. Bergamot, lavender, lime and grapefruit essential oils naturally disinfect and tone the skin, while imparting an invigorating, bright scent. To use, rinse body with water. Apply 2-3 pumps of WASH to body, concentrating on areas that need extra cleansing, and then rinse again with water. Because of its hydrating formula, there’s no need to apply moisturizer after bathing, though WASH can double as a body lotion, softening and replenishing skin with each use.
CRUDE Personal Care is a plant-based skincare system with oil-cleansing at its core. Founded by Master Esthetician Denise Cartwright in 2014 in Salt Lake City, Utah, the brand is led by a belief that our skin is designed to heal itself and that chronic use of soaps and exfoliants fight its natural healing processes, disrupting the natural microbiome. And the more we fight our skin, the more disruption and inflammation is caused, making it harder for it to repair, renew and regenerate. The five piece product line, headlined by the EVERYTHING Oil, a multi-tasking oil designed to cleanse and hydrate, works by supercharging the body’s own regenerative processes with botanical ingredients to create harmony within the body, healing and nourishing skin to a healthy, vibrant state. CRUDE’s formulations are based on leading plant science research and clinical studies, and the company continues to partner with leading researchers on the connection between skin and the health of microbiomes. For more information on CRUDE, please visit: www.livecrude.com.