Anti-Aging Haircare Harnessing the Power of Progressive Plant Stem Cells

éprouvage launches new smoothing collection

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éprouvage, the first professional brand to bring the preventative anti-aging power of Progressive Plant Stem Cells to haircare, is proud to announce the launch of its new 2017 smoothing collection. New additions include a shampoo and conditioner formulated to nourish, hydrate and improve hair’s manageability.

Like all éprouvage products, the new Smoothing Shampoo and Smoothing Conditioner are specially formulated with the Progressive Plant Cell Technology, a proprietary peptide blend of powerful actives that work at the scalp to create the ideal environment for hair to thrive. These highly concentrated antioxidant molecules neutralize free radicals and reduce the harmful effects of oxidative stress involved in aging.

Both products are color-safe, sulfate-free, gluten-free, paraben-free, phthalates free and free of synthetic dyes and mineral oils.

Products are available for purchase at eprouvage.com and through professional salons.

éprouvages smoothing shampoo  epr01.01com-prouvage-smoothing-shampoo-highres
A smoothing shampoo that gently cleanses while providing optimal softness and shine. Hair is left feeling healthy and smooth without weigh down. Formulated with our Progressive Plant Cell Technology for healthier looking hair and scalp.

Benefits:

  • Cleanses hair and scalp while restoring hydration.
  • Tames dry, tired strands for frizz-free, sleek styles.
  • Increases hair’s resistance to breakage.
Usage

Apply to wet hair. Massage into a lather, covering all areas of the scalp and hair. Rinse thoroughly.

éprouvage Smoothing Shampoo 8.45 oz.
250ml
$15
£8.99

éprouvage smoothing conditioner

  epr01.02com-prouvage-smoothing-conditioner-highres
A replenishing and detangling conditioner that provides hydration to unruly hair. This formula nourishes and hydrates for sleek, manageable hair. Formulated with our Progressive Plant Cell Technology for healthier looking hair and scalp.

Benefits:

  • Restores hydration and nourishes dry, unruly hair.
  • Gently detangles without weighing hair down.
  • Replenishes moisture and improves manageability.
Usage

Apply to clean, wet hair starting at the ends, working up to the scalp. Leave in for 1-2 minutes. Rinse thoroughly.

éprouvage Smoothing conditioner 8.45 oz. / 250ml $16
£9.99

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