THE BUSINESS OF BEAUTY Cosmoprof North America is Focused on the Business Perspective


Providing proprietary programs to help promote business development

Cosmoprof North America (CPNA) is recognized as the elite international platform within the U.S. marketplace, not only because of its high international visitor volume, but also because of its international exhibitor presence. As such, it seeks to engage the cosmetics industry’s key decision makers from across different market segments to help them come face to face with potential business partners. Through a pipeline of contacts, qualified buyers representing varied profiles matching those of the exhibitors are identified and brought to the show. The event delivers unparalleled value added opportunities through its many programs and unique collaborations.

National Retail Partnerships

QVCTV Shopping

New for 2017, CPNA has engaged in retail partnerships with Amazon and QVC. Both retailers will be at the show seeking to meet with brands, of which, some will be chosen to have their products featured at a “Discovered at Cosmoprof North America” section on their respective platforms. Beauty Buyers for QVC will also be available to meet with attendees and exhibitors at their booth #23087.

TV Auditions

Domestic – With participation from HSN | QVC
International – With participation from HSE (Germany) | QVC (Worldwide) | TV Shopping Network (Australia)

Exclusive to CPNA, key merchants from leading TV Shopping Channels will host an “open see” casting call and will review brands looking for the next hot beauty product. The live presentations will be open to pre-screened and pre-registered exhibitors.

International Buyer Program

The program serves as a liaison between international buyers and exhibiting companies allowing qualified buyers from abroad to attend the show and meet exhibitors with matching profiles; these one-on-one meetings take place on the show floor throughout the three-day event. The 2017 International Buyer Program features distributors from Argentina, Australia, Canada, Chile, China, Colombia, Guatemala, Italy, Mexico, Tunisia, United Arab Emirates, Uruguay and leading buyers from leading companies such as: HSE 24, Kevyn Aucoin Beauty, Japonesque, Landmark Group,  Murale, Rexall, TVSN, and Wigme Cosmetics.

Domestic Buyer Program

International exhibitors have the opportunity to connect with domestic distributors and enjoy face-to-face meetings prior to the official start of the show. Featured distributors include Amazon, Armstrong McCall (North Austin), Beautyhabit, East Coast Business Development (Amazon), The BeautySpy, JH Investment Ventures, HTI Collection, Piermarco Group, Massage Envy Franchising LLC. Additional meetings provided to international exhibitors involve ICMAD and System Beauty to advise companies on custom clearance, regulatory compliance, and warehousing- drop shipping services.

Specialty Retail Buyer Program [DISCOVER BEAUTY]

Leading specialty retailers come to the show and meet face to face as part of speed-dating appointments with exhibitors in the curated area DISCOVER BEAUTY. Specialty retailers in participation: Amazon Beauty, Barneys New York, C.O. Bigelow, Dillards, HSN, Kohls, Neiman Marcus, QVC, Ron Robinson Apothia, Space NK,

Specialty Retail Buyer Program [DISCOVER GREEN LEAF]

DISCOVER GREEN LEAF participating brands, primarily focused on upscale distribution, will meet with green spas and natural retailers including: Amazon Beauty, Auberge Resorts, Destination Hotels, Milk + Honey, Pharmaca, Sego Lily Spas, Sprouts Farmer Market, The Detox Market, Universal Companies,

Specialty Retail Buyer Program [DISCOVER PRO BEAUTY]

Key national and regional distributors will meet with select exhibitors in DISCOVER PRO BEAUTY. Those looking to connect with the professional beauty brands in the area include participants from: Armstrong McCall, Beauty Collection, BSG CosmoProf, Buy Low Beauty, DePasquale Salon, JC Penney, Landmark Group, Sally Beauty, Salon Centric, Ulta Beauty.

Specialty Retail Buyer Program [DISCOVER PACK]

Leading beauty brands, retailers, private label manufacturers and distributors have come together to participate in the new DISCOVER PACK program. Participants include representatives from: Beauty Ventures, COOLA Suncare, Esteè Lauder, Free People, Milk + Honey, MyChelle Dermaceuticals, Sephora, Shen Beauty, Rexall, Sonya Dakar, Orchard International and many more.

This free online tool allows attendees to connect directly with exhibitors of interest, request and confirm meetings seamlessly online before and during the show.

Cosmoprof North America (CPNA) is the award winning premier international B2B beauty trade show covering all facets of the industry under one roof and the largest event of its kind in the Americas. For more information, please visit Event information and exhibitor updates are also posted on Facebook, Twitter (@cosmoproflv) and Instagram (@cosmoprofna).

Organizer: Cosmoprof North America is organized by North American Beauty Events LLC, a joint-venture company between the BolognaFiere Cosmoprof S.p.a. and Professional Beauty Association BolognaFiere Cosmoprof S.p.a., the world’s leading trade show organizer in the cosmetics, fashion, architecture, building, art and culture sectors, features in its portfolio more than 80 exhibitions, both domestic and international, among which Cosmoprof, an international platform with events in Bologna (established 1967), Hong Kong (established 1996) and Las Vegas (established 2003).

The Professional Beauty Association (PBA) advances the professional beauty industry by providing our members with education, charitable outreach, government advocacy, events and more. PBA is the largest organization of industry professionals with members representing salons and spas, distributors, manufacturers, and beauty professionals/NCA. Visit or call 800.468.2274 (480.281.0424) to learn more.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s