Patent-Pending REJUVABEADS™ Repairs Hair Damage and Smooths Hair Surface Dramatically
Global this weekend announced REJUVABEADS™, the first independently tested hair care technology that selectively targets and heals split-ends and other damaged or stressed areas along the hair shaft.* Patent-pending REJUVABEADS does this through proprietary nano-encapsulation of MONAT’s exclusive REJUVENIQE™ Oil Intensive in microscopic particles (1/100th the width of a human hair) that penetrate the hair’s damaged shaft and ends and provide healing for stronger, healthier and more resilient hair.
In ex-vivo testing, an independent lab verified REJUVABEADS™ to be 100% effective* in mending split-ends within one minute following application. The product literally seals the hair’s cuticle, reversing damage and sealing its surface. This cutting-edge technology was developed by the B&R Technical Group exclusively for MONAT Global.
“REJUVABEADS’ innovative technology is like no other on the market,” said Jamie Ross, Senior Vice President of Research & Development, MONAT Global. “When the lab told me we had a ‘home run’ I knew we’d accomplished our goal of mending split ends, which are a big problem for the majority of women. REJUVABEADS quickly penetrates and pulls split ends together like magnets, mending them completely. This new technology, however, did much more by targeting the damaged sites along the hair shaft after one use, leaving hair silky smooth, polished and protected from further damage. Internally we call REJUVABEADS the ‘One-Minute Miracle!’”
As the hair dries, REJUVENIQE Oil Intensive is continually released from the REJUVABEADS, improving shine and manageability. Repeated use leads to stronger, healthier, more flexible and resilient hair and prevents future breakage and uneven splits, without creating build-up, oiliness or heaviness. REJUVABEADS also helps improve color and is safe for chemically treated hair and extensions.
“We are ecstatic over the success of our research and development with the REJUVABEADS technology,” said Ray Urdaneta, CEO, MONAT. “We expect this product to not only help women everywhere but also to lead the way to future cutting edge products.”
REJUVABEADS is plant-based and, as with all of MONAT’s products, does not contain any toxic ingredients. Its key ingredients are REJUVENIQE™ (MONAT’s proprietary blend of 11 natural oils), linseed extract (flaxseed oil) and chia seed extract (loaded with anti-oxidants and omega-3 fatty acids).
*Independent testing has demonstrated that application of the product resulted in a 100% repair of split ends 3mm long and under.