Think Lush, clump-free, pretty lashes. NOW Paraben-free and Approved by the European Commission
The news: There are strict guidelines set by the EU Commission on cosmetics ingredients. LashControl® mascara formulas have now been reviewed and are approved for sale in the European states through a strategic partnership with Biorius sprl and ICMAD. This is a huge milestone for the small company who controls over 20 patents worldwide for the “squeeze technology”, which offers an advantage over traditional mascaras with its unique tube. By incorporating a way to continuously control the deposit within the construction of the tube, LashControl is the first truly interactive mascara – giving a sanitary means to customize the amount of formula on the brush with a simple squeeze on a flexible wiper as the brush is removed.
What it is: A botanical-enriched mascara formula housed in an innovative tube that gives you ultimate application control. The breakthrough LashControl® Mascara gives maximum impact with minimum waste. Forget wiping off excess mascara on the back of your hands or on a tissue. The fun and squeezable LashControl® tube allows you to control how much mascara is on the brush, so you never end up with too much or too little. Simply squeeze the color on the middle of the tube as you pull out the wand and the excess formula stays in the tube. For a naturally enhanced, daytime look, squeeze a lot. Squeeze a little and apply layers for a more dramatic look.
LashControl® conditions lashes and keeps them healthy with a hydrating beeswax base, incorporating essential proteins and botanical ingredients including Gingko Biloba, Chamomile Flower Extract, Aloe, Keratin, Amino Acids, Aloe Bargadensis Leaf Extract and Ginseng Root Extract. PARABEN-FREE and CRUELTY-FREE.
Forget flakes, clumps and raccoon eyes. LashControl® Mascara is the sanitary, non-irritating way to get bold, defined, professional-executive-by-day to Va-Va-voom out-on-the-town lashes. The advanced budge-proof, smudge-proof formula stays put from morning to night. To remove, just use warm water and gently wash it away with a soft cloth.
LashControl® is available in the following color-coded squeeze tubes, so you can choose your favorite formula and wand combination:
LashControl® Lengthening and Conditioning Black Mascara (a.k.a.”Pink Squeeze”) – $25
LashControl® Volumizing and Conditioning 2xBlack Mascara (a.k.a. “Purple Squeeze”) –
LashControl® ClearCoat Mascara and Brow-fix (a.k.a “Clear Squeeze”) – $18
Clear coat formula for taming wayward brows, minus the “wet” look. And, it’s the perfect top coat to layer over your black mascara and seal in the pigment.
It’s a whole new way to fall in love with your mascara!™