Ducati and Diesel unveil an important new initiative for their partnership: the exclusive Ducati Diavel Diesel, a bike that seamlessly merges elements of the past and future.
The Ducati Diavel Diesel – of which only 666 numbered units have been produced – is the fruit of collaboration between Andrea Rosso, Creative Director of Diesel Licences, and the Ducati Design Center.
To create the Ducati Diavel Diesel, the two style centres were inspired by an hyperkinetic dynamism of a post-apocalyptic, retro-futuristic world.
The result of this new collaboration was given an exclusive unveiling this evening, during the Milan Men’s Fashion Week, at an event whose emotion-charged setting and music (The Bloody Beetroots) provided the ideal backdrop for the new bike. The new Ducati Diavel Diesel will also be at the Motor Bike Expo January 2017. It will go on sale to the public, worldwide, in April 2017.
The Diavel Diesel isn’t the only new product coming up. Diesel has produced a capsule collection dedicated to Ducati reflecting the DNA and roots shared by the two brands: creativity and innovation are the key values that have made Ducati and Diesel two icons of Made in Italy. Also going on sale in April, this collection comprises one Jogg Jeans, a leather jacket and two T-shirts.
“It’s an important bike that reflects the rock side of Diesel’s DNA,” explained Andrea Rosso. “The wording ‘Never look back’ engraved with the two logos encapsulates the significance of this collaboration: a timeless bike that catches the eye with so many unmistakable details, such as the brushed stainless steel with visible welding and rivets. Ducati, Diavel and Diesel, three words, six letters each, forming 666, the limited number of examples of this new collaboration.”
“The collaboration with Diesel enabled us to explore original stylistic and technical aspects whilst staying within the Ducati brand and fully respecting its values,” said Ducati Motor Holding CEO Claudio Domenicali. “In this case we worked with Diesel on an already uniquely original bike like the Diavel and the result was surprising to put it mildly. The details characterizing the Diavel Diesel cannot fail to captivate connoisseurs of special bikes but also people from different walks of life, such as fashion. It’s always stimulating for us to move outside the world of motorcycling and widen our brand’s areas of interest.”
Distinguishing features of the Ducati Diavel Diesel
The Ducati Diavel Diesel is characterized by hand-brushed stainless steel superstructure with visible welding and rivets that make it absolutely unmistakable and timeless. Details like the tank cover, front cowl and passenger saddle cover are examples of craftsmanship and style. The saddle, made of real leather, is unique to this Diavel, on which the pyramid element appears at various points: three identical faces embodying the three Ds of Ducati, Diavel and Diesel.
Other distinguishing features of this very special Diavel include the lateral air intake covers, made of red methacrylate with the Diesel logo on the inside. Red is also the colour of the Brembo front brake callipers, of five chain links and the LCD dashboard, which recalls vintage digital displays. The Ducati Diavel Diesel’s exhaust system is another little work of art, thanks to pipes graced by black Zircotec ceramic coating and black silencers with ends machined from solid, on which the new pyramid motif appears.
The Ducati Diavel Diesel is a bike that masters the road whilst being lightweight and agile, like all Ducatis. Its 162 HP Testastretta 11° DS engine combined with the Ducati Safety Pack (ABS and Ducati Traction Control) and Riding Mode offer a riding experience that’s thrilling and at the same time safe and intuitive. The 240 mm wide rear tyre is full of personality and, thanks to the efficacious chassis, also delivers high precision handling but also comfort for day to day use.
- Tank cover in hand-brushed stainless steel with visible welding and rivets
- Front cowl and passenger saddle cover with visible welding and rivets
- Black lateral anodized air intakes with visible welding
- Lateral air intake covers in red methacrylate with the Diesel logo on the inside
- Red LCD dashboard
- Exhaust pipes with black Zircotec ceramic coating
- Black silencers with ends machined from solid
- Exclusive design leather saddle with DDD pyramid
- Numbered plate on frame
- Matte black front mudguard with DDD pyramid
- Rear-view mirrors with stem and cup machined from solid
- Red Brembo front brake callipers
- Chain with five red links
- Bike cover and rear stand supplied standard
Diesel is an innovative international company that produces and distributes jeans, clothing and accessories. Since its creation in 1978, Diesel has evolved from pioneer in the denim segment to world leader in premium casual wear and a real alternative to the traditional luxury market. Despite its growth, Diesel’s philosophy has remained the same over the years: a brand that’s a by-word for passion, individuality and self-expression.
Ducati Motor Holding S.p.A. – A Sole Shareholder Company – A Company subject to the Management and Coordination activities of AUDI AG
Founded in 1926, since 1946 Ducati has been manufacturing sport-inspired motorcycles characterised by high-performance Desmodromic engines, innovative design and cutting-edge technology. With its factory located in Bologna’s Borgo Panigale district, in 2016 Ducati celebrates 90 years since it was founded. The model range covers several market segments with the following families: Diavel, Hypermotard, Monster, Multistrada, Superbike and Super Sport. In 2015 Ducati presented the Ducati Scrambler: a new brand made of bikes, accessories and apparel that provide the last word in creativity and self-expression. These authentic icons representing what the world knows as “Made in Italy”, together with an extensive range of associated accessories and technical and lifestyle apparel, are distributed in 90 countries globally. Breaking all records for the company, in 2016 Ducati delivered to customers over 55,400 bikes to customers. Ducati competes in both the World Superbike and MotoGP World Championships. In Superbike, Ducati has won 17 Manufacturers’ titles and 14 Riders’ titles. Ducati has been competing in MotoGP since 2003, winning both the Manufacturers’ and Riders’ titles in 2007.