Naturally-based, RICH Haircare Argan Color Protect Collection formulas are infused with high percentages of luxurious botanicals and precious oils such as Argan, Coconut, Sweet Almond, Olive, and Linseed Oils and boosted by restorative proteins to help condition, nourish, restore color-treated hair to radiant shine and health. As a result, the sulfate and paraben-free products help colored, processed, relaxed or highlighted looks last longer, and naturally protects against UV and thermal damage.
The RICH Argan Color Protect Collection, previewed and lauded by leading US editorial and celebrity stylists, consists of 7 Products including two RICH hero products (packaged in glass): RICH Pure Luxury Rejuvenating Argan Oil Elixir, and a unique RICH Pure Luxury Argan De-Frizz and Shine Mist.
Offered in signature RICH golden packaging, the entire line has been researched by the world’s finest chemists, and extensively tested over time by a uniquely international creative team of hairstylists on 3 continents. As a result of this global focus, RICH helps ensure great results for a truly diverse range of hair textures and types – from silky fine, to medium or curly, to delicate and coarse.
RICH has repeatedly won numerous awards internationally, including those from The Tatler, Elle, Cosmopolitan, Your Hair, Women’s Weekly, and Style Beauty. The brand has just won its first US award for Best Emerging Brand from
Naturally Curly.com, the leading website for curly haired women.
Originally launched in Europe in 2011, its growth has been dramatic and RICH is now available in over 45 countries globally. The professional salon brand is now also sold internationally in leading retail stores abroad such as Sephora, Douglas, DM, Mueller, Bonjour and Muller, Bonjour, and Watsons. Products are richly designed with the finest ingredients with peak performance in mind, and offers pure luxury at a moderate price point.
ARGAN COLOR PROTECT COLLECTION
RICH Pure Luxury Argan De-Frizz & Shine Mist: An easy-to-use lightweight, sulfate-free mist that penetrates instantly, reduces frizz, protects against heat and adds brilliant shine, softness and condition without weighing hair down. Formulated with a proprietary blend of Argan, Sweet Almond, Olive and Linseed Oils to strengthen and condition. It offers peak performance for all hair types and textures. (MSRP: $19.99 / 1.69 fl. oz.) Available at http://us.richhaircare.com/.
RICH Pure Luxury Rejuvenating Argan Oil Elixir: An exclusive sulfate-free and intensely hydrating blend that contains high percentages of Argan, Sweet Almond and Olive Oils to absorb instantly into the hair to smooth, de-frizz and restore limp, dry, lifeless strands. Hydrolysed Keratin protects, moisturizes and repairs. Leaves hair more manageable, while protecting against UV and thermal damage, as well as color fading. (MSRP: $18.99 / 2.3 fl. oz.) Available at http://us.richhaircare.com/.
RICH Pure Luxury Argan Color Protect Shampoo: Formulated with a proprietary blend of Argan Oil, Hydrolyzed Wheat, Corn and Soy proteins, this luxuriously rich shampoo nourishes and strengthens color-treated hair, for vibrant color that endures. Pure Luxury Argan Color Protect Shampoo smooths, reduces breakage and increases resilience for all hair types and textures. Free of Silicone Oil, Sulfates and Parabens, it also protects against UV and thermal damage. (MSRP: $11.99 / 8.45 fl. oz.) Available at http://us.richhaircare.com/.
RICH Pure Luxury Argan Color Protect Conditioner: A luxurious conditioner that nourishes and restores shine and vibrance to dry, damaged and color- treated hair without build-up. Argan Oil leaves hair silky-soft and free of frizz. Hydrolyzed Wheat, Corn & Soy proteins help strengthen to reduce future breakages. Gentle enough for daily use, Pure Luxury Argan Color Protect Conditioner protects against thermal and UV damage, and is free of Silicones, Sulfates and Parabens. (MSRP: $12.99 / 6.75 fl. oz.) Available at http://us.richhaircare.com/.
RICH Pure Luxury Argan Color Protect Therapy Mask: A deep conditioning mask that hydrates, softens and revitalizes colored and chemically treated hair while protecting against thermal and UV damage. RICH’s proprietary blend of nourishing Proteins and Pathenol help strengthen and restore elasticity, while pure Argan Oil adds shine and leaves hair touchably silk-smooth and frizz-free. Free of Sulfates and Parabens. (MSRP: $14.99 / 6.75 fl. oz.) Available at http://us.richhaircare.com/.
RICH Pure Luxury Argan Curl Enhancing Cream: A hydrating, leave-in conditioning cream that revives dry, lifeless locks to naturally vibrant and bouncy curls. Formulated with a unique blend of Argan and Coconut Oils for soft manageability and brilliant shine and a smooth, frizz- and static-free finish. A blend of Hydrolyzed Wheat, Corn & Soy Proteins improve strength and texture. Offers UV and thermal protection, while remaining free of Sulfates, Silicone oils and Parabens. (MSRP: $17.99 / 4.05 fl. oz.) Available at http://us.richhaircare.com/.
RICH Pure Luxury Argan Volumizing Mousse: This lightweight, strong hold mousse creates natural-looking volume. In addition to adding height at the roots, it helps thicken the hair shaft for big, gorgeous, sexy styles. Argan Oil, Panthenol & Wheat, soy and corn proteins leave the hair volumized. Hydrogenated Castor Oil helps to smooth and add shine while Panthenol helps to strengthen hair. (MSRP: $19.90 / 6.75 fl. oz.) Available at http://us.richhaircare.com/.
RICH Hair Care products are available at fine salons and http://us.richhaircare.com/.